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JPM and BD2P Advise on CD Holding Internationale’s Full Acquisition of FitPass Serbia

JPM and BD2P Advise on CD Holding Internationale’s Full Acquisition of FitPass Serbia

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JPM Jankovic Popovic Mitic has advised CD Holding Internationale on its acquisition of the remaining stake in Serbia's Emergo Sport from FitPass Limited in Ireland. Bojovic Draskovic Popovic & Partners advised the seller.

Emergo Sport, the former Serbian subsidiary of Fitpass Limited, is a company specializing in the issuance, sale, and operation of a multi-gym and sports activities membership card offering access to sports facilities in Serbia for corporate entities and retail individuals.

Established in 1964, CD Holding Internationale is a French cooperative group connecting individuals, companies, and territories by developing management, relationships, and transaction platforms that contribute to well-being and performance. The group operates in more than 25 countries worldwide.

According to JPM, the third phase of the transaction finalized the acquisition of a 100% stake in FitPass Serbia. Both JPM and BD2P have also advised on the prior two stages of the acquisition process: the initial partnership in 2019 (as reported by CEE Legal Matters on August 16, 2019) and the acquisition of an additional stake in 2020 (as reported by CEE Legal Matters on August 7, 2020).

The JPM team was led by Partner Nikola Poznanovic.

The BD2P team was led by Partner Vuk Draskovic and Senior Associate Milica Pesteric.

JPM Jankovic Popovic Mitic at a Glance

We are a full service commercial law firm in Serbia, with over 30 years of successful practice in SEE region and true and lasting partnerships with our clients.

Our diverse teams of lawyers are focused on practice in specific legal areas, handling some of the most high-profile multijurisdictional matters in energy, project development, mining, foreign investments, corporate and commercial. We are highly sought-after for legal advice in creative industries, environmental law and white-collar crime, as well as intellectual property, international arbitration, labor and data protection

As an exclusive member of Lex Mundi – the world’s premiere network of leading independent law firms, we interconnect and reach globally. Regionally, we advise clients in Montenegro directly, through well established partnership with ‘JPM Montenegro Partner Vukmirovic Misic law firm’ and close working relationships with selected first-rate firms in the region. Working together with our domestic and international clients on their most significant transactions and around entry to Serbian market, allows us to operate as the perfect hub for SEE and other cross-border transactions.

Our clients operate in increasingly competitive landscape and we are identifying new methods of using legal technology, to help them increase efficiency, save time and streamline work processes - document management, billing and accounting. By adopting LUMINANCE AI platform for legal professionals, we use machine-learning for contract analyses across our practice groups, as well as eDiscovery revolutionary software to simplify operations in all forms of litigation.

With exclusive access to EQUISPHERE – Lex Mundi Innovative service model, our clients can design their own legal team by choosing the best lawyers in the relevant jurisdictions, sharing documentation and communicating with all teams at any time, from a single point of contact.

Consistently recognized as a top-tier law firm, both by clients and leading independent legal directories Chambers & Partners, Legal 500 and IFLR1000, we remain committed to delivering highest quality service to our clients and help them succeed in overcoming cross-border challenges. We remain committed to continuously share our knowledge by regularly publishing articles, giving lectures and organizing international conferences.

Firm's website: http://jpm.rs/