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Trademark protection represents one of the most important aspects of legal protection of business operations and brand identity in the Serbian market. By properly selecting and registering the appropriate type of trademark, rights holders ensure a competitive advantage, brand recognition, and consumer trust. In this article, we provide an overview of the basic types of trademarks under the current Law on Trademarks (Official Gazette of the RS No. 6/2020), with a special focus on practical aspects of their application.

The Law on the Protection of Personal Data ("Official Gazette of RS", No. 87/2018) - hereinafter: "the Law", and following the example of the Regulation (EU) - 2016/679 - General Data Protection Regulation ("GDPR"), introduced the term and consequently the function – Data Protection Officer ("DPO").

Serbia’s economy remains stable despite slower growth, with signs of renewed M&A activity, ongoing regulatory reforms, and progress in renewables and the capital market, according to Karanovic & Partners Partner Maja Jovancevic Setka.

Sibincic, Novak & Partners and Doklestic, Repic & Gajin have advised Intersport ISI on its exit from the Serbian market via the sale of its stores to N Sport. Mrakovic, Markovic & Partners advised N Sport.

The data subject has the right to access the data processed by the controller about them, a right guaranteed by both the EU General Data Protection Regulation (“GDPR”) of April 14, 2016, which came into force on May 25, 2018, and the Law on Personal Data Protection of the Republic of Serbia.

In The Debrief, our Practice Leaders across CEE share updates on recent and upcoming legislation, consider the impact of recent court decisions, showcase landmark projects, and keep our readers apprised of the latest developments impacting their respective practice areas.

In The Corner Office, we ask Managing Partners at law firms across Central and Eastern Europe about their backgrounds, strategies, and responsibilities. This time around, we asked: For 2025, what is the one sector or industry in the country that shows the most promise for growth, and why?

Jelena Obradovic has joined Bojanovic & Partners as a Partner and will lead the firm's Competition and Corporate & Commercial departments. Joining alongside Obradovic are Senior Associate Andrea Fluture and Associate Milica Mijatovic.

On February 19, 2025, CEE Legal Matters reported that Gecic Law advised on Telekom Srbija's acquisition of NetTV Plus, Total TV operations in Serbia and North Macedonia, and Western Balkans Sport Klub rights licenses from United Group.​ The transaction with a combined enterprise value of EUR 1.5 billion is one of the largest telecom sector deals in Serbia and the broader Balkans region’s history. With the deal recently closed after securing merger clearances in four jurisdictions (Serbia, Bosnia and Herzegovina, Montenegro, and North Macedonia), Gecic Law Partners Bogdan Gecic, Ognjen Colic, and Miodrag Jevtic take a closer look at the deal.

Serbia Knowledge Partner

SOG in cooperation with Kinstellar is a full-service business law firm in Serbia that provides foreign and domestic clients with premium-quality legal advice and assistance across a wide range of key areas of corporate law. The firm was founded in 2015 by a group of seasoned, internationally-trained lawyers. SOG has developed a distinctively dynamic culture, bringing together top talent, fostering entrepreneurship, and maintaining exceptional relationships with its clients.

SOG has achieved consistent growth in the volume of its business, accompanied by an exponential increase in the number of hired associate lawyers and the firm’s network of business contacts. SOG has a robust client base of multinationals, investment and private equity firms, and financial institutions. Clients praise SOG for being commercially minded, very responsive and knowledgeable.

Establishing permanent cooperation with Kinstellar is part of realising SOG's long-term development strategy to be the leading provider of legal services in the Western Balkans market.

Firm's website: https://www.kinstellar.com/

 

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