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Data Under Control

Data Under Control

Czech Republic
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The new European data regulation introduces new rules for the use of information from smart devices. These rules define rights to access and use data created in the EU across all economic sectors and across smart devices from different manufacturers.

What will the new regulation mean for consumers and businesses?

The possibility of accessing data and using it comes up against various legal or economic restrictions, most importantly data holders' reluctance to share their data with someone else. Consequently, the stronger position of those holding more data in the market is often abused.

In practice, the regulation aims to prevent this with measures that should have the following effect:

  • Prices for after-sales services and repairs of smart devices will be lower. For example, if your smartwatch breaks, you can now request that any service outside of the manufacturer gain access to the data.
  • There will be new opportunities to use services that rely on access to data. If you have devices from different manufacturers, you can now get advice from one company collecting data from different devices. Until now, each device's data was locked by its manufacturer. The ordinary user will therefore also get a better overview of their data.
  • Better access for smaller businesses to data collected by devices.

The goal of the regulation is therefore to remove obstacles to the functioning of the internal data market, to ensure a fair distribution of value from data between individual entities on the market, and to support the so-called secondary data market for their further resale and use. With exceptions, the data regulation will be effective from September 2025.

By Marek Poloni, Associate, Eversheds Sutherland

Czech Republic Knowledge Partner

PRK Partners, one of the leading Central European law firms, has been helping clients achieve their business objectives almost 30 years. Our team of lawyers, based in our Prague, Ostrava, and Bratislava offices, has a unique knowledge of Czech and Slovak law and of the business environment. Our lawyers studied at top law schools in the United States, United Kingdom, Switzerland and elsewhere. They also have experience working for leading international and domestic law firms in a number of jurisdictions. We speak your language, too. Our legal team is fluent in more than 15 languages, including all the key languages of the region.

PRK Partners has one of the most experienced legal teams on the market. We are consistently rated as one of the leading law firms in the region. We have received many significant honours and awards for our work. We represent the interests of international clients operating in the Czech Republic in an efficient way, combining local knowledge with an understanding of their global requirements in a business-friendly approach. We are one of the largest law firms in the Czech Republic and Slovakia. Our specialised teams of lawyers and tax advisors advise major global corporations as well as local companies. We provide comprehensive legal advice drawing on our profound knowledge of local law and markets.

Our legal advice delivers tangible results – as proven by our strong track record. We are the only Czech member firm of Lex Mundi, the world's leading network of independent law firms. As one of the leading law firms in the region, we have received many national and international awards, in some cases several years in a row. Honours include the Chambers Europe Award for Excellence, The Lawyer and Czech and Slovak Law Firm of the Year. Thanks to our close cooperation with leading international law firms and strong local players, we can serve clients in multiple jurisdictions around the globe. Our strong network means that we can meet your needs, wherever you do business.

PRK Partners has been repeatedly voted among the most socially responsible firms in the category of small and mid-sized firms and was awarded the bronze certificate at the annual TOP Responsible Firm of the Year Awards.

Our work is not only “business”: we have participated on a longstanding basis in a wide variety of pro bono projects and supported our partners from the non-profit sector (Kaplicky Centre Endowment Fund, Tereza Maxová Foundation, Czech Donors Forum, etc.).

Firm's website: www.prkpartners.com

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