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Schoenherr and Karanovic & Partners Advise on Sale of Maxbet to Flutter Entertainment

Schoenherr and Karanovic & Partners Advise on Sale of Maxbet to Flutter Entertainment

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Moravcevic Vojnovic and Partners in cooperation with Schoenherr has advised the shareholders of Maxbet on the sale of a 51% stake in the company to Flutter Entertainment for a cash consideration of EUR 141 million. Karanovic & Partners, working with Arthur Cox, advised Flutter Entertainment.

The transaction remains contingent on regulatory approval.

Maxbet is Serbia’s second-largest omni-channel sports betting and gaming operator.

Flutter Entertainment is a sports betting, gaming, and entertainment company. According to Schoenherr, Flutter also has the opportunity to acquire the remaining 49 % in 2029. “This transaction marks a strategic milestone for both companies. For Maxbet, this partnership represents a significant leap forward, aligning perfectly with their strategy to strengthen their local presence and enforce innovative growth opportunities. It also underscores Flutter's commitment to securing strong positions in regulated markets and replicating past successes in similar ventures with local heroes in Georgia and India.”

Earlier this year, Schoenherr had also advised Maxbet on its acquisition of El Dorado Slot Clubs from Bargame (as reported by CEE Legal Matters on January 9, 2023).

The Schoenherr team included Partners Luka Lopicic, Marija Vlajkovic, and Jelena Arsic, Attorneys at Law Pavle Eric, Zoran Soljaga, and Magdalena Petreska, and Associates Milos Jokic and Andrej Zoric.

The Karanovic & Partners team included Senior Partner Milos Vuckovic, Partners Ivan Nonkovic and Bojana Miljanovic Hussey, Senior Associate Sava Draca, and Junior Associate Ljubica Stojanovic.

Serbia Knowledge Partner

SOG in cooperation with Kinstellar is a full-service business law firm in Serbia that provides foreign and domestic clients with premium-quality legal advice and assistance across a wide range of key areas of corporate law. The firm was founded in 2015 by a group of seasoned, internationally-trained lawyers. SOG has developed a distinctively dynamic culture, bringing together top talent, fostering entrepreneurship, and maintaining exceptional relationships with its clients.

SOG has achieved consistent growth in the volume of its business, accompanied by an exponential increase in the number of hired associate lawyers and the firm’s network of business contacts. SOG has a robust client base of multinationals, investment and private equity firms, and financial institutions. Clients praise SOG for being commercially minded, very responsive and knowledgeable.

Establishing permanent cooperation with Kinstellar is part of realising SOG's long-term development strategy to be the leading provider of legal services in the Western Balkans market.

Firm's website: https://www.kinstellar.com/


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