JPM has advised C.D Holding Internationale SAS, Groupe UP on its entrance into a partnership with the current owners of Serbian company Emergo Sport, which operates under the FitPass brand. Emergo Sport was advised by Bojovic Draskovic Popovic & Partners.
Groupe UP is a French cooperative group, established in 1964, present and operating in 19 countries worldwide. It offers solutions for management, communication, and exchange.
Emergo Sport provides services to corporate entities and retail individuals of issuance, sale, and operation of multi-gym/sport activities membership card enabling access to the sports facilities in Serbia. It also operates in Bosnia and Georgia under the same brand, FitPass.
The JPM team was led by Partners Nikola Poznanovic and Jelena Stankovic Lukic and included Partners Jelena Nikolic and Bojan Sunderic and Senior Associates Anja Sakan, Marija Vukcevic, and Andrea Cvetanovic.
The Bojovic Draskovic Popovic & Partners team included Partner Vuk Draskovic and Senior Associate Milica Pesteric.