The intersection of law and emerging technologies has kept the TMT team at MGG Law Office exceptionally busy, with a sharp focus on AI, machine learning, and their commercial applications. Partner Dino Gliha says the practice has been driven by both the rapid pace of innovation and a fluid regulatory landscape that’s forcing businesses to proactively rethink compliance, governance, and strategic planning.
CEELM: What work has been keeping your TMT practice busy over the past year?
Gliha: The past year has been exceptionally active, particularly around the implementation and governance of AI and machine learning technologies and their commercial applications. We’ve seen a surge in clients seeking strategic consultancy services focused on compliance, especially in light of the rapidly evolving regulatory and legislative landscape both at the EU level and domestically.
Given the current lack of clear and harmonized guidance, our work often involves helping clients develop future-proof strategies, engage in forward-looking planning, and interpret the complex legal implications tied to the use of emerging technologies. We've also been involved in a range of issues surrounding the ethical and legal use of new tools in the media and technology sectors, particularly as clients increasingly integrate AI into content development, service enhancement, and business models.
In parallel, a substantial portion of our work has focused on preparing clients for the upcoming implementation of the EU AI Act. Given the current lack of harmonized or detailed guidance, we’re helping businesses develop internal compliance strategies now, well before enforcement begins, so they’re not caught off guard.
CEELM: What has been the primary driver behind these levels of activity?
Gliha: There are several key drivers. First, there's a growing awareness among companies and individuals about the vast potential these technologies offer, not just in terms of operational efficiency but also in innovation and new business models. However, that same awareness brings with it concerns about governance, regulatory risks, and reputational exposure. For example, a notable development as of late has been the launch of a new EUIPO-backed initiative that provides vouchers for companies in the tech space. These vouchers support the preparation of strategic IP documentation, which allows businesses to better understand and capitalize on their technology assets.
On a broader scale, the sheer speed at which new technologies are being adopted, and, at times, misused, has raised pressing legal questions. Take, for example, the rising use of AI in music production: recent reports suggest a startlingly high percentage of music uploaded to platforms like Deezer is AI-generated, prompting issues related to authenticity, intellectual property rights, and even deepfake abuse.
What’s becoming increasingly evident is that the pace of technological development is outstripping the pace of oversight tools. For instance, reverse-engineering or identifying AI-generated content, particularly in sectors like music or media, has become nearly impossible, with some estimates suggesting that more than 90% of such content goes undetected.
CEELM: Finally, what do you think the next 12 months will look like?
Gliha: I expect the intensity of our work to grow even further. As AI becomes more widely commercialized, we’ll likely see more validated commercial use cases, and with that, more legal challenges and advisory needs. We’re at a point where proactive preparation is essential, but we must also be cautious not to overregulate too early and stifle innovation.
The key will be to provide reasonable, adaptable legal frameworks that enable progress while mitigating risks. I believe that by 2026, the current trends will only accelerate, and our role in helping clients navigate this complex environment will become even more central, both in terms of compliance and strategic growth. Locally, our challenges mirror those across Europe, and I foresee continued alignment with EU-wide developments.
