Egorov Puginsky Afanasiev & Partners has advised Danone Russia on its entry into a joint project with Soyuzmultfilm.
According to EPAM, "Danone Russia and Soyuzmultfilm have signed an agreement to produce a series of sequels to the popular animated short film Three from Prostokvashino. The terms of cooperation provide that shooting is to start in 2017. Danone Russia will act as the project originator and will use the project to promote Russia’s largest dairy brand, Prostokvashino, on an ongoing basis."
The firm reports that the agreement envisages the release of 30 episodes from 2018 to 2020. According to EPAM, "Soyuzmultfilm will hold exclusive rights to the new audiovisual works and elements thereof, while Danone will have the right to use new episodes of the animated film to market and advertise its milk and dairy products, as well as certain other related product categories, in the Russian Federation, the CIS countries, Georgia, the EU, the Baltic countries, China, and Mongolia for the duration of the copyright period.
The EPAM team included Partner Andrey Porfiriev, Head of IP/ТМТ Pavel Sadovsky, and Senior Associates Daria Sergeeva and Pavel Sukholinskiy.