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Schoenherr and DLA Piper Advise on GfK's Sale of European Consumer Panel Business to YouGov

Schoenherr and DLA Piper Advise on GfK's Sale of European Consumer Panel Business to YouGov

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Schoenherr, working alongside Jones Day, has advised GfK SE on the EUR 315 million sale of its European Consumer Panel business to YouGov. DLA Piper advised YouGov.

The transaction remains contingent on regulatory approval. According to a GfK press release, the divestment "addresses competition concerns by the European Commission, thus paving the way toward completion of the NIQ and GfK combination," with the two NIQ and GfK announcing in July last year an "agreement through which the companies plan to combine, creating a leading global provider of information and analytics in consumer and retail measurement."

The Schoenherr team included Austria-based Partner Maximilian Lang, Counsel Teresa Waidmann, and Attorney at Law Zurab Simonishvili, Bulgaria-based Managing Partner Alexandra Doytchinova, Croatia-based Local Partner Ivan Einwalter, Czech Republic-based Managing Partner Vladimir Cizek, Hungary-based Managing Partner Kinga Hetenyi, Poland-based Office Managing Partner Pawel Halwa, Romania-based Madalina Neagu, Serbia-based Partner Luka Lopicic, Slovakia-based Partner Sona Hekelova, and Ukraine-based Partner Tatiana Iurkovska.

The DLA Piper team included Partners Christoph Mager and Maria Doralt, Counsel Stefan Panic, and Senior Associate Andreas Bischofreiter.

Editor's Note: After this article was published, Kinstellar announced it had advised YouGov as well. The firm's team included Bulgaria-based Managing Partner Diana Dimova and Associates Nikolay Gergov, Debora Dineva, and Gabriela Ivanova; Hungary-based Partners Annamaria Csenterics and Gabor Gelencser and Senior Associate Aron Barta; Croatia-based Partner Edin Karakas and Counsel Daniela Mayer; Slovakia-based Partner Adam Hodon, Counsel Dominika Bajzathova, Managing Associate Lukas Mrazik, and Associate Matus Kocisek; Serbia-based Partners Milan Samardzic and Petar Kojdic, Special Counsel Olga Sipka, and Senior Associate Aleksa Bosnjovic; and Ukraine-based Managing Partner Olena Kuchynska and Counsel Ihor Kitela.

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