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Eversheds Sutherland and Deloitte Legal Advise on SilverTree and Perwyn Acquisition of Salesmanago

Eversheds Sutherland and Deloitte Legal Advise on SilverTree and Perwyn Acquisition of Salesmanago

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Eversheds Sutherland has advised investors SilverTree Equity Partners and Perwyn on the acquisition of the Salesmanago platform and its Krakow-headquartered developer Benhauer from 3TS Capital and others. Deloitte Legal advised Benhauer on the sale.

According to Eversheds Sutherland, "this transaction provides the business with further capital and resources to become a global leader in the strategic and high-growth mid-market customer data platform & marketing automation market. The investment will also allow Salesmanago to continue to win business from blue-chip companies and to deliver a feature-rich, cloud-native product with a short time to market and proven customer value."

Founded in 2012, Salesmanago/Benhauer is a Customer Data Platform & Marketing Automation platform. The company’s customers are a mix of large blue-chip and mid-size organizations located across Europe, the Americas, and Asia. Its customers include Starbucks, Burger King, Pizza Hut, BMW, Toyota, Harley Davidson, Victoria’s Secret, Crocs, and T-Mobile.

SilverTree Equity is a sector specialist private equity firm, investing in software, technology, and technology-enabled businesses. Founded in 2013, Perwyn is a family-backed, international private equity and growth capital investor.

"We founded Salesmanago in 2012 with the ambition to deliver a world-class customer data platform," Salesmanago CEO Greg Blazewicz commented. "Since then, the company has grown rapidly into a CDP and marketing automation market leader. Our partnership with SilverTree and Perwyn brings us additional strength to fuel our rapid growth and accelerate our current momentum internationally. The combination of these two investors, with their strong software and international growth expertise, provides more access to global resources and enables us to invest even more to deliver innovation and value for our clients."

The Eversheds Sutherland team was led by UK-based Partners Jon Gill and Lizzy Tindall and included Poland-based Partners Ewa Szlachetka and Michal Markowski, Senior Associate Grzegorz Barszcz, and Associate Malgorzata Golebiowska, the Netherlands-based Partners Tom Van Wijngaarden and Wieger ten Hove, Associate Marijn Kloos, and Junior Associate Nynke Corporaal, as well as UK-based Senior Associates James Finney and Owen Llewellyn, and Associate Robyn Thompson.

The Deloitte Legal team was led by Partner Piotr Siezieniewski and included Senior Managing Associate Jakub Labuz and Managing Associate Zuzanna Sapocinska.

Eversheds Sutherland at a Glance

Eversheds Sutherland with offices in Bratislava and Prague and as part of an international network, provides comprehensive legal advice also in foreign jurisdictions.

Our team consists of a total of more than 40 lawyers in the Czech Republic and Slovakia, most of whom have previously worked at major international and local law firms and have extensive experience in particular in the areas of corporate law, including mergers and acquisitions, capital markets, real estate, employment law, competition law, litigation and arbitration, energy, infrastructure, as well as environmental and ESG law.

Our advisory services are offered in Slovak, German, Czech and English language. Members of our team include attorneys registered with the Austrian Bar Association. On this basis, and because we are part of Eversheds Sutherland, we are also able to offer extensive legal support on various foreign legal issues.

We listen to our clients, we understand their business and we also understand what they need. So we can always find the best solution for the particular situation. We work quickly, efficiently and take responsibility for our work.

Firm's website.