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Avellum Advises on Sale of Pep Group to Locaria

Avellum Advises on Sale of Pep Group to Locaria

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Avellum has advised the seller on the sale of the Pep Group to Locaria. Lexence reportedly advised the buyer.

According to Avellum, "this transaction will allow Locaria to bolster its media and content production capabilities across its global network."

The Pep Group is a design, creative, production, and asset management provider for brands including Kimberly-Clark, Colgate-Palmolive, and Church & Dwight.

Locaria is a multilingual content agency that specializes in supporting in-house marketing and e-commerce teams, media agencies, and creative production houses.

"I'm excited to solidify our offering, grow the team, and add value as a complement to Locaria’s omnichannel marketing expertise and extensive global reach," Pep Group Founder Mykhailo Pimenov commented.

The Avellum team was led by Managing Partner Mykola Stetsenko and included Associate Maryna Buinytska.

Avellum at a Glance

AVELLUM is a leading Ukrainian full service law firm with a key focus on Finance, Corporate, Dispute Resolution, Tax, and Antitrust.

Our aim is to be the firm of choice for large businesses and financial institutions in respect of their most important and challenging transactions.

We build lasting relationships with our clients and make them feel secure in new uncertain economic and legal realities.

We incorporate the most advanced Western legal techniques and practices into our work. By adding our first-hand knowledge, broad industry experience, and unparalleled level of service we deliver the best results to our clients in their business endeavours. Our partners are taking an active role in every transaction and ensure smooth teamwork.

AVELLUM is recognised as one of the leading law firms in Ukraine by various international and Ukrainian legal editions (Chambers, The Legal500, IFLR1000, The Ukrainian Law Firms, and others).

Firm's website: www.avellum.com