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Artificial intelligence (AI) is entering the legal services sector. Some law firms, particularly the largest ones, are already experimenting with AI not only to streamline internal processes but also to perform legal tasks. So, let's address the elephant in the room - AI is shrinking the legal services market by introducing a new competitive threat unlike any we've encountered before.

ChatGPT, an AI that claimed to be able to write an answer or even a brief article on any topic, became the talk of the year 2022. Copywriters, PR professionals, and marketing experts will all benefit from it greatly. But should we be scared?

In Part 1, I talked about the dilemma facing most lawyers when asked to involve themselves with business development. If you want to be good at BD, it helps a lot to be an optimist. But, since most lawyers are uber-pessimists, we struggle with BD and find ourselves with practically zero persistence.

When you get up to present at a conference, what is your goal? Since lawyers are addicted to billable hours, you are probably gambling some non-billable time with the hope of landing some legal work. To accomplish this, you want to sell yourself to potential clients as a competent, trustworthy, and mildly entertaining lawyer.

Although in most respects the law firm business in Central Europe is on par with other sophisticated practices in the rest of the world, coaching is one thing that has not been as widely adopted as elsewhere. This article addresses the questions of what coaching is, what it offers lawyers and law firms, and whether it should be more widely embraced by the legal profession in Central Europe.

In December of 2021, I had the pleasure of attending the CEELM Winter Ball, a festive event filled with good food and great discussions. Although I truly enjoyed this opportunity to catch up with old friends, I also found it fascinating to observe lawyers operating outside of their office comfort zone by partaking in the mysterious ritual of networking.

After billing 500 hours for the past month, you finally found some quality time to write an article for your loving clients. After you send it out, you watch your phone with bated breath, anticipating that avalanche of new business that’s just about to pour in. Then, nothing.

Over thirty years ago, journalists reported that a chemical had been released into the water pipes of Durand, Michigan. They warned citizens that the chemical DHMO could accelerate corrosion and in certain situations even cause suffocation. The city’s inhabitants were beside themselves in panic.

If it seems that both – activity of online communities and the amount of legal content on social media has boomed lately, you are not wrong. LinkedIn reported that the number of articles from February untill March 23 grew by 2196% and 33% of these posts were related to coronavirus (Navigating Today’s Evolving World of Work, LinkedIn, 2020 March). Global research shows that the legal service industry was among TOP10 contributors to the topic and my research in Lithuania confirms that by indicating that the main cause for that was a significant increase in the production of content by law firms and lawyers. 

Crisis time is not a problem. It is an opportunity. Seemingly so solid structures start to shake, opening up new opportunities for those who want to see them. It can be particularly rewarding for those who are open to tune or revise their modus operandi, being opportunistic, attracting the best talent, acting more swiftly, and preparing for the future more efficiently than others.

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