Selih & partnerji has advised German company C3 on its acquisition of a majority stake in PM, Slovenia’s largest content marketing agency, making C3 the biggest and most successful content marketing agency in Europe. The sellers were represented by Kavcic Rogl Bracun (KRB) law firm.
According to a C3 press release, “talks regarding capital ties and a strategic-development partnership between C3 and PM ran for more than a year. During this time, C3 analyzed and assessed the professional competence and creative strength of PM, as well as the direction of its development, the quality of its services, its clients, its business excellence and its results. According to the agreement, PM will maintain business and development autonomy, while the acquisition will ensure the lasting and long-term stability of PM and will lay the foundation for its continued development among the leading communication agencies in Slovenia and, in the future, Eastern Europe, and the Western Balkans. The material basis of the partnership is the duty of both agencies to provide results for their clients, the highest quality services, and technological development. As a member of the C3 network, PM, which currently generates more than half of its revenue in digital communications, will carry on and strengthen its digital and content marketing services for clients in Slovenia and the region. The partners have already begun cooperating on some projects for C3’s existing clients as well as on attracting new, common clients. This cooperation will also provide better access to markets that are important for Slovenia and Slovenian exporters, which will expand the services on offer from PM and improve the effectiveness of complex communication challenges, which even the best Slovenian firms are faced with in foreign markets.”
C3 itself came into being just over a year ago with the merger of two content marketing agencies in Germany: KircherBurkhardt and Burda Creative. Last year, one of the biggest and most successful British agencies, Seven, joined the C3 network, which also established business partnerships in North and South America. The company currently employs over 600 people, has more than 80 regular clients, and boasts nine regional offices, including Slovenia. Additionally, C3 generates annual revenues exceeding EUR 100 million.
The Selih & partnerji team was led by Partner Tilen Terlep, supported by Associate Sandra Sabic.
Editor's Note: After this article was published KRB confirmed that it had advised the sellers of PM shares, Igor Savic and Primoz Inkret, each of whom sold 25.5% of the shares. The firm's team consisted of Partner Simon Bracun, Senior Associate Jana Bozic, and Associate Spela Juratovec.
