After operating under the brands Andersen Tax, Andersen Legal, and Andersen Tax & Legal, the member firms of Andersen Global in Europe, will now operate under a single brand: "Andersen".
According to Andersen, similar brand changes in other regions around the world will follow throughout the year, and the firm reports that the decision to simplify the brand "demonstrat[es] the unified and seamless approach of the global tax and legal firm."
According to Andersen, "this announcement comes on the heels of the U.S. member firm’s transition of its brand from 'Andersen Tax' to 'Andersen' last year. In total, member firms in 12 European countries — Cyprus, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Poland, Portugal, Spain, Switzerland, and the United Kingdom — will adopt the Andersen brand. The transition of OrienTax and Szabo Keleman & Partners [which joined Andersen Global a year and a half ago, as reported by CEE Legal Matters on February 14, 2019] marks the debut of the Andersen brand in Hungary. Additionally, B.A. Tax Accountants will adopt the brand as it joins the team in Luxembourg."
Within Europe, Andersen Global also has a presence in Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Kazakhstan, Moldova, the Netherlands, North Macedonia, Republic of Kosovo, Romania, Serbia, Slovakia, Slovenia, and Ukraine through its collaborating firms. and the firm reports having "plans to expand its regional footprint in Central and Eastern Europe and Scandinavia."
“Our common brand, Andersen, is reflective of our ‘one firm’ culture and encompasses all that we do as a global organization," said Mark Vorsatz, Andersen Global Chairman and Andersen CEO. "It signifies our ability to provide best-in-class service and our deep commitment to investing in our people. Each of the member and collaborating firms that are a part of our organization promote stewardship and maintain transparency. Our global expansion continues to be driven by client needs and the recognition that we can best serve clients with independent and synergistic services.”
Andersen Global is an international association of legally separate, independent member firms. The organization began in 2002 when 23 former Arthur Andersen tax partners created the tax-only firm WTAS. In 2014, the group adopted the brand Andersen Tax. According to Andersen, "the European region began with just two locations in 2013 and has since expanded to more than 50 locations, nearly 2,000 tax and legal professionals, and over 300 partners today."
