TechLegal has advised Russmedia Equity Partners on its acquisition of Hungarian classifieds platform Startapro.hu from the Central Media Group. Lendvai and Partners reportedly advised the seller.
According to Russmedia, Startapro.hu is a "classic classifieds horizontal portal with a history of more than 20 years, where individuals and companies offer services and physical goods for sale. As Central Media Group has been focusing mainly on the operation and management of content-focused websites, they decided Startapro would have a more solid growth path alongside a pure online classifieds player like Russmedia Digital."
"The core of our publisher’s online business is content-focused websites," commented Central Media Group Digital Business Unit Director Balint Bognar. "As Startapro is a classifieds portal, it does not fit directly into our strategy. However, the market for Startapro is increasingly dominated by international players, creating a fiercely competitive situation, which makes it well-positioned in the existing portfolio of Russmedia, in line with its regional strategy."
The TechLegal team was led by Gergo Szekely.