Ellex Raidla has advised venture capital firm Tera Ventures on leading the EUR 755,000 pre-seed funding round into user experience library Flowstep. Specialist VC and several business angels joined the round.
Flowstep is a Tallinn-based user experience library that gives its clients insights to design better products. The round's proceeds will be used for product development, with a core focus on community-led growth.
According to Ellex, Flowstep was founded by Estonians Kaarel Roben and Matt Clannachan, Finn Sami Nieminen, and Ukrainian Svyat Polishchuk in 2022. It "provides a UX library, consisting of recordings and screenshots of top applications such as Airbnb, Klarna, and Spotify. The company claims its solution helps users analyze these applications and design their own products faster."
The Ellex team included Partner Antti Perli and Counsels Rutt Vark and Mari Must.
Ellex did not respond to our inquiry on the matter.