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Eversheds Sutherland and Deloitte Legal Advise on SilverTree and Perwyn Acquisition of Salesmanago

Eversheds Sutherland and Deloitte Legal Advise on SilverTree and Perwyn Acquisition of Salesmanago

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Eversheds Sutherland has advised investors SilverTree Equity Partners and Perwyn on the acquisition of the Salesmanago platform and its Krakow-headquartered developer Benhauer from 3TS Capital and others. Deloitte Legal advised Benhauer on the sale.

According to Eversheds Sutherland, "this transaction provides the business with further capital and resources to become a global leader in the strategic and high-growth mid-market customer data platform & marketing automation market. The investment will also allow Salesmanago to continue to win business from blue-chip companies and to deliver a feature-rich, cloud-native product with a short time to market and proven customer value."

Founded in 2012, Salesmanago/Benhauer is a Customer Data Platform & Marketing Automation platform. The company’s customers are a mix of large blue-chip and mid-size organizations located across Europe, the Americas, and Asia. Its customers include Starbucks, Burger King, Pizza Hut, BMW, Toyota, Harley Davidson, Victoria’s Secret, Crocs, and T-Mobile.

SilverTree Equity is a sector specialist private equity firm, investing in software, technology, and technology-enabled businesses. Founded in 2013, Perwyn is a family-backed, international private equity and growth capital investor.

"We founded Salesmanago in 2012 with the ambition to deliver a world-class customer data platform," Salesmanago CEO Greg Blazewicz commented. "Since then, the company has grown rapidly into a CDP and marketing automation market leader. Our partnership with SilverTree and Perwyn brings us additional strength to fuel our rapid growth and accelerate our current momentum internationally. The combination of these two investors, with their strong software and international growth expertise, provides more access to global resources and enables us to invest even more to deliver innovation and value for our clients."

The Eversheds Sutherland team was led by UK-based Partners Jon Gill and Lizzy Tindall and included Poland-based Partners Ewa Szlachetka and Michal Markowski, Senior Associate Grzegorz Barszcz, and Associate Malgorzata Golebiowska, the Netherlands-based Partners Tom Van Wijngaarden and Wieger ten Hove, Associate Marijn Kloos, and Junior Associate Nynke Corporaal, as well as UK-based Senior Associates James Finney and Owen Llewellyn, and Associate Robyn Thompson.

The Deloitte Legal team was led by Partner Piotr Siezieniewski and included Senior Managing Associate Jakub Labuz and Managing Associate Zuzanna Sapocinska.

Deloitte Legal at a Glance

Deloitte Legal Adriatic is a unique law firm consisting of teams of highly specialized lawyers, providing a vast range of legal services, and part of the commercially integrated Deloitte Legal Group. Deloitte Legal Adriatic has a team of 50 legal professionals, qualified in their jurisdictions, at offices across 8 countries: Albania, Bosnia, Croatia, Kosovo, Montenegro, North Macedonia, Serbia and Slovenia. Across the Adriatic region, our offices assist clients in this interlinked, highly complex, and dynamically developing region. We are among the largest law firms in our jurisdictions and have offices in each of the most important business centers. With a multi-lingual international team, all of whom are fluent in English, we can assist clients through our dedicated language desks including in Chinese, German, French, Russian, and many other languages, including all the Balkan languages.

Deloitte Legal Adriatic’s bundled, technology-enhanced, cross-border capable service array is a step ahead in providing clients with effective business solutions, and in these challenging times is even more important than ever before in our Adriatic Region. Our team has a collaborative orientation as well as the country specific and international legal and business savvy your business needs. Like our clients, we also know that sure success, in addition to everything else, usually requires winners to simply work both harder and smarter. We are here for our clients to do just that.

Across the Adriatic, we offer a full scope of legal services in the main commercial practice areas, including: 

  1. Banking & Finance – regulatory, real estate, syndicated projects, securitization, NPLs, restructuring, and insolvencies
  2. Business Integrity – investigations, compliance, privacy, GDPR, anti-trust, and competition
  3. Corporate – day-to-day operational, governance, and family protocols
  4. Digital – technology, media, and communications
  5. Employment – full spectrum services including mobility services
  6. Environmental – internal/external due diligence, and compliance advice
  7. GDPR – privacy issues, cyber-attacks, AI, legal, technical and organizational aspect of GDPR compliance
  8. Litigation – including tax, white collar, and discovery support services
  9. M&A – including due diligence, JVs/alliances, and post-transaction restructuring
  10. Real Estate & Construction – transactions of all types as well as development & planning
  11. Commercial – including full coverage supply-chain and distribution contractual coverage

Besides traditional legal fields, we are building prominence in growing fields such as Business Integrity, Legal Management Services, Tax Litigation & Controversy, E-commerce, and Fintech. We take pride in being able to pioneer in industries and practices ahead of many other law firms. We have the benefit of accessing cutting-edge data, technical aspects, and operational realities of various industries through our internal Deloitte collaboration with various service lines (Consulting, Financial Advisory, Tax, and others). This market intelligence is again unparalleled among  our competition and presents a wealth of opportunities for genuine insights to evolving trends.

Our client service resonates with an individual approach, genuine relationship building, dedication, availability, efficiency, and high-quality communication, on top of understanding our clients’ commercial, financial and tax needs and the requirements of the market.

Authentic synergies with our financial and tax teams, as well as our colleagues’ professional experience and education, make our firm one of the most experienced, effective and efficient firms in the Adriatic region, with expertise in a wide variety of legal fields. Our positioning on the legal markets has been noticed and recognized by both mainstream international attorneys-ranking agencies – Chambers & Partners, IFLR and the Legal 500, which distinguishes us across all significant legal areas and functions.

Local contacts:

1. Albania and Kosovo

Deloitte Legal Sh.p.k

Sabina Lalaj, Attorney-at-Law, Managing Partner

slalaj@deloitteCE.com

2. Bosnia and Herzegovina

Advokatsko društvo “Legal Partners” d.o.o.

Aida Hamur, Attorney-at-Law 

ahamur@deloittece.com

3. Croatia

Krehić & Partners in cooperation with Deloitte Legal

Tarja Krehić, LL.M. (DUKE)

Attorney-at-Law, Managing Partner

tkrehic@kip-legal.hr

4. Serbia, Montenegro and North Macedonia

Law Office Antonić

Stefan Antonić, independent attorney at law in cooperation with Deloitte Legal

santonic@deloittece.com