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Sorainen Advises TUI on Entrance into Baltic Travel Market

Sorainen Advises TUI on Entrance into Baltic Travel Market

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Sorainen has assisted tour operator TUI in preparing a franchise agreement with TT Baltics and entering the Baltic market.

TT Baltics launched operations on September 27 and according to Sorainen, “this move is expected to stimulate growth of 20% in the Baltic tourism market.”

According to Sorainen, "travel organized by TUI guarantees the one-stop-shop principle: all travel services, ranging from hotel bookings to logistic destinations, are provided by one company or its partner. The TUI portfolio consists of tour operators, six airline companies with about 150 aircraft, over 380 hotels and 16 cruise ships, offering travel to 48 countries."

Sorainen's team included Partners Agris Repss and Kaupo Lepasepp, Counsels Viktorija Jarkina and Vitalija Tamaviciute, Senior Associate Marika Grunte, and Associate Sidas Sokolovas.

Sorainen did not reply to our inquiries on the matter.

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