Cvjeticanin & Partners has successfully represented Tehnomedia in disputed trademark registration proceedings before Serbia’s Intellectual Property Office.
Tehnomedia is a Serbian technology retail company.
"The Serbian IP office has registered two Tehnomedia trademarks, one solely in the word and the other combined word and logo," Cvjeticanin & Partners informed. "The registration was opposed by [another] Serbian technology retail company – Tehnomanija – holding a similar older trademark Tehnomedia, claiming that Tehnomedia’s trademark is 'confusingly similar' to the relevant market."
According to the firm, "the Serbian IP Office rejected the claims of company Tehnomanija and registered these two Tehnomedia trademarks on the grounds of prior fair use and finding that the different colors in the use of these confronted trademarks are important in the context of similarity."
The Cvjeticanin & Partners team included Managing Partner Nenad Cvjeticanin and Partner Marija Cvjeticanin.