Kambourov & Partners has advised Yotpo on its acquisition of SMSBump.
Bulgaria's SMSBump was established in 2017, and according to Kambourov & Partners, it "offers a complete SMS marketing solution allowing brands to drive engagement, improve retention, and increase lifetime value."
According to Yotpo CEO and Co-founder Tomer Tagrin, "adding SMS to the platform will provide customers with new possibilities to combine UGC and loyalty seamlessly to create powerful experiences on a channel that consumers interact with constantly."
Kambourov & Partners' team was led by Partner Veronika Hadjieva.
