Schoenherr has advised Red Bull and Arbeitsgemeinschaft Teletest (AGTT) on the establishment of a joint venture.
According to Schoenherr, the aim of the joint venture is to improve the device-based collection of TV audience figures by AGTT with internet-based TV consumption measurements, which will enable the real-time measurement of TV viewing behavior and targeted playout of commercials.
Red Bull Austria is an energy drinks company based in Fuschl am See and a sporting and media conglomerate. AGTT is a group of Austrian television providers.
The Schoenherr team was led by Partner Peter Madl and Attorney-at-Law Michael Marschall and included Partners Hanno Wollmann and Gunther Leissler, Attorneys-at-Law Valerie Ditz-Stimakovits and Lisa Todeschini, and Associate Gabriel Ebner.